Innoson Motors, Nigeria’s foremost indigenous carmaker, has launched the new G6TL SUV. This is the company’s launch of a new vehicle since announcing its electric vehicle offerings to the Nigerian market in September last year. The G6TL is positioned to be the answer to the market’s need for a not-so-high-end SUV which provides comfort and space but affordable.
With details like price, available colours and engine size not publicly available, we expect these details on the company’s website in few days. A notable observation from the company’s social media profile is an improvement in the promotional picture and video quality.
There now seems to be a healthy competition among Nigeria’s automakers in the areas of product offerings, pricing and media handling in recent months. Nord and Saglev, indigenous automakers based in Lagos, seemed to have an edge in this aspect of marketing and brand storytelling, so far. We will be monitoring the healthy competition for our readers.
